The 4th annual MICE Arabia Congress took place in Dubai March 1-2 2016. Fred. Olsen Travel was the only participating Scandinavian DMC.
In addition to – for the most part – interesting speakers and panel debates, the format of the congress was one-to-one meetings with potential clients. We experienced a considerable interest for Norway and the other Scandinavian countries. The buyers claimed that their clients have traveled to all the “classical” destinations such as Paris, London, Rome, Monaco… and that they’re now looking for nature, beautiful scenery and fresh air. Norway has all this in abundance – we welcome new clients from the Middle East to our destination!